HOW WILL BLOCKCHAIN INCREASE TRANSPARENCY AND ACCOUNTABILITY IN MARKETING?
Type your initial post and peer replies in this Discussion Forum based on the assigned readings for the week. The initial post should contain a minimum of 500 words and it should be The initial post is worth 20 points and the peer replies are worth 5 points each (10 points).
The initial post should contain your summary of the assigned readings for this unit of study and the peer replies should be substantive responses to your classmates’ writings. Also, please look to the syllabus regarding the guidelines for initial posts and peer replies.
2- Subject Matter in different way
4- References with APA format, Proper citation.
Docs can be followed as per below link. Even will attach one doc as well.
Your readings this week will help you better understand Blockchain Technology and prepare you to engage in this first Module’s discussion and assignment. Be sure to read the peer reviewed articles carefully and view the YouTube videos prior to starting your weekly discussion engagement, accomplish, and reflection.
- “What Blockchain Could Mean for Marketing” https://hbr.org/2018/05/what-blockchain-could-mean-for-marketing
- A Clearer Picture http://c2claritymedia.com/wp-content/uploads/accountability-transparency-in-media-today.pdf
- Competitive Info: Digital Ad Fraud To Hit $22B By 2020 http://www.insideradio.com/free/competitive-info-digital-ad-fraud-to-hit-b-by/article_6d3c6608-a815-11e7-9e40-bbd2e6133207.html
- Are You Ready to Meet Customer Expectations in 2018? http://fieldservicenews.com/ready-meet-customer-expectations-2018/
- YouTube: How the Blockchain is changing money and business? YouTube URL: http://www.youtube.com/watch?v=Pl8OlkkwRpc
- YouTube: Ad Fraud: What you need to know about the 7 billion problem YouTube URL: http://www.youtube.com/watch?v=PVJEUKJ94ok
- YouTube: Marketing Live 2018: Marketing Innovations Keynote YouTube URL: http://www.youtube.com/watch?v=MmfaZV96x7A